Local connections that matter
We bring local brands together with creators who understand the local lifestyle, audience, and community.
User-generated content. In real life.
Real creators.
Real connections.
Real impact.
Your brand deserves more than just content.
We connect Palm Springs and Coachella Valley businesses with local creators to bring their brands to life through authentic experiences, creator-led content, and social campaigns designed to turn attention into action.
PALM SPRINGS, CAGOOD PEOPLE. GREAT POSSIBILITIES.
Made in real life.
Shared everywhere.
Shared everywhere.
OFFLINE MOMENTS
IRL.
ONLINE IMPACT
IRL.
ONLINE IMPACT
EXPERIENCE IT✳CREATE IT✳SHARE IT✳AMPLIFY IT
The power of creator-led marketing
People connect
with people.
Not advertisements.
The most compelling brand stories aren’t always told by brands themselves.
They’re told through real experiences, trusted recommendations, and people your audience actually connects with.
That’s where UGC IRL comes in.
We connect local businesses with creators who bring their brands to life through authentic content, in-person experiences, and strategic advertising.
Because the right creator doesn’t just make content.
They make people pay attention.
What we do
Creative content.
Strategic execution.
Real-world results.
From getting your brand in front of new local audiences to creating content that converts, we bring together the right creators, creative direction, and marketing strategy to make it happen.
01Creator Campaigns
Get your business in front of new audiences through authentic collaborations with local content creators.
We handle creator sourcing, campaign coordination, creative direction, and deliverables so your brand gets more than just a tagged post.
Best for: Brand awareness, local discovery, and community engagement.
02Creator Content Shoots
Content that feels natural, looks intentional, and works for your brand.
We bring creators and creative direction together to produce a library of high-quality photo and video assets you can use across your social media, website, and marketing channels.
Best for: Fresh social content, product storytelling, and brand campaigns.
03Creator Ad Campaigns
Turn authentic creator content into a strategic advertising asset.
We combine creator-produced content with paid social advertising to reach the right audience, test creative, and drive measurable business outcomes.
Best for: Lead generation, customer acquisition, and campaign growth.
04Creative Direction & Strategy
Optional add-on
Have a brand worth talking about, but need help coming up with the ideas? That’s where we come in.
For businesses that want to take their creator campaigns a step further, we develop creative concepts, campaign themes, content ideas, and messaging that give creators a clear direction while leaving room for their authentic voices.
From brainstorming the big idea to mapping out the content, we turn your marketing goals into a creative plan that’s ready to execute.
Available as an add-on to Creator Campaigns.
The UGC IRL difference
Not just creators.
A creative partner.
Finding creators is easy. Building a campaign that actually works takes strategy.
We bring together the right people, creative direction, and marketing expertise to turn creator collaborations into something bigger than content.
That’s the UGC IRL difference.
Creative with a purpose
Every concept, collaboration, and piece of content starts with a goal. We create with intention, not just for the sake of posting.
Strategy beyond the content
Beautiful content is only part of the equation. We consider how it fits into your broader marketing, from organic visibility to paid campaigns.
Done-for-you coordination
We handle the moving pieces, from creative planning and creator communication to campaign execution, so you can stay focused on running your business.
Our world
Made for brands people
want to experience.
From neighborhood favorites to destination-worthy businesses,
we work with brands that have something worth talking about.
Food & Beverage
Restaurants, cafés, bars, and culinary experiences.
Beauty & Wellness
Med spas, salons, skincare, and wellness studios.
Hospitality & Lifestyle
Hotels, destinations, experiences, and lifestyle brands.
Fitness & Movement
Fitness studios, gyms, and movement-focused businesses.
The process
Good things happen
when we get together.
We make the creative process simple.
Tell us about your brand
Submit a project inquiry sharing your business, goals, and what you’re looking to accomplish.
We build the concept
We identify the right strategy, campaign approach, and creator direction for your brand.
We bring it to life
From coordinating creators to managing the creative execution, we take care of the details.
Your content goes to work
Depending on your campaign, that means creator distribution, brand-owned content, paid advertising, or a combination of all three.
Meet the agency
Local roots.
Creative minds.
People first.
Where social media strategy meets real-life creator experiences.
UGC IRL is a Coachella Valley-based creative marketing agency co-founded by Lindsey of Your Social Bestie and Kendra of Miti Boards.
We bring together two areas of expertise: digital marketing strategy and an established local creator community.
By combining strategic content creation, creative direction, and in-person creator experiences, we help Coachella Valley businesses turn authentic collaborations into marketing campaigns that build visibility, trust, and connection.
Because great content is only the beginning. What you do with it is what makes the difference.
Let’s make something happen
Your next customer
is already scrolling.
Let’s give them something worth
paying attention to.
Whether you’re ready to launch a creator campaign, refresh your content, or explore what’s possible for your business, we’d love to hear what you’re working on.
Tell us about your project, and we’ll be in touch to explore the next steps.
Work with UGC IRL